Sneaker Lab – Art Series 002: Dirty Clean by African Ginger

For their second installment of the Sneaker LAB Artists Series, they partnered with Johannesburg-based illustrator, African Ginger (Seth Pimentel) for the launch of his collection, Dirty Clean. This is the content we produced for their social media and PR strategy.

Client: Sneaker Lab
Executive Producer: Darren Kerr
Producer: Lebo Mokwena and Lerato Thebe
Director: Bradley Reynolds
DOP: Morne Pelser and Wynand Strydom
Editor: Joel Matladi