Absa Midcorp

We were briefed by BaseTwo Digital to produce a narrative that showcased the “day in a life” of a typical Mid Corporate Business Banking client. The narrative reveals our character going about his day, from waking up, meetings at the office and all the way to the evening. We filmed this piece over two days in various locations in Johannesburg. Every shot made use of steadi-cam and we had to match certain shots to one another to keep the flow of the piece and convey a sense that time has passed.

Agency: BaseTwo
Client: Absa Barclays
Executive Producer: Darren Kerr
Director: Glen Biderman-Pam
Assistant Director: Bradley Renyolds
DOP: Trevor Calverley
Steadi-Cam: Chris Vermaak
Camera Assistant: Mark Cooksey
Art Depratment: Keenan McAdam & Shaun McAdam
Wardrobe Styling: Michael Veldsman
Post Production: Mushroom Media